The major problem of a personality's formation is his creative development. It is accepted to consider, that a personality becomes creative during education, treatment and training - it is enough to train a human to methods of heuristic and innovative activity. However it is necessary to mean, that there are creative persons and creators. The paradox of creative self-consciousness is fixed in the article. The personality solving a problem by creative methods is creative, but not always is a creator. "I am-conscious" does not create. "I am-understanding" does not create. "I am-reflexing" does not create. Another "I am" creates, which there is in so-called "a dialogue field of intersubjectivity", arising in extreme wide sociocultural system "I am and the World". One author's name is "super I am", others - as "superconsciousness", the third - by the sociocultural intermediaries between "I am" and "Another I am".