Степанова, О.Н.
    Принципы маркетинга и управления маркетинговой деятельностью в системе физической культуры и спорта = Principles of Marketing and Management of Marketing Activity in System of Physical Culture and Sports
    // Теория и практика физ. культуры. - 2004. - № 6. - С. 26, 39-40.

 HTTP://sportlib.info/Press/TPFK/2004N6/p26,39-40.htm

    -- 1. Управление физической культурой и спортом. 2. Конкурентоспособность. 3. Рыночные отношения. 4. Услуги платные. 5. Экономика физической культуры и спорта. 6. Концепция. 7. Физкультурно-спортивная организация. 8. Потребительский спрос. 9. Маркетинговая деятельность. 10. Маркетинг. 11. Финансирование. 12. Сервисное обслуживание. 13. Коммерческие вопросы. 14. market. 15. marketing. 16. Services. 17. Management. 18. Physical culture. 19. Sports. 20. sports organizations.

    УДК 796:339.13              ГРНТИ 77.01.75
                                ГРНТИ 77.01.14
                                ГРНТИ 77.03.15.15

    As the result of long-term researches the conception of marketing in system of physical culture and sports was developed by the author, principles of marketing and management of marketing activity of sports organizations were determined and formulated also. All principles can be conditionally divided into three groups. In the principles concerning to the first group the philosophy of marketing in relation to needs of clients of sports organizations were opened. The second group contains the principles of choice and formation of the strategy of marketing in the system of physical culture and sports. The principles of acceptance of concrete administrative decisions and actions in the market of the branch "physical culture and sports" concern to the third group. All these principles, with their detailed description are given in the article.