Степанова, О.Н. Социально-педагогическая эффективность маркетинга: опыт детско-юношеских клубов физической подготовки = Social-pedagogical Efficiency of Marketing: experience of Child-youthful Clubs of Physical Training / О.Н. Степанова // Физ. культура: воспитание, образование, тренировка. - 2004. - № 6. - С. 39-41. - Библиогр.: с. 41 (5 назв.).
The purpose of the present work consists in the definition of social-pedagogical efficiency of marketing realization in the system of physical culture. The Researches were carried out in the noncommercial child-youth club of physical training "Heros". The methods of the research were: the interrogation of the members of the club and their parents; the analysis and segmentation of the market; the pedagogical supervision; the content-analysis of the reference-methodical documentation of the club; the pedagogical experiment; the anthopometry; the testing of physical preparedness; the methods of mathematical statistics. The result of the carried out work was the list of criteria and results of the estimation of social-pedagogical efficiency of realization of marketing actions in designing and realization of physical culture and sports work with teenagers.