Степанова, О.Н.
    Социально-педагогическая эффективность маркетинга: опыт детско-юношеских клубов физической подготовки = Social-pedagogical Efficiency of Marketing: experience of Child-youthful Clubs of Physical Training / О.Н. Степанова
    // Физ. культура: воспитание, образование, тренировка. - 2004. - № 6. - С. 39-41. - Библиогр.: с. 41 (5 назв.).

 HTTP://sportlib.info/Press/FKVOT/2004N6/p39-41.htm

    -- 1. Маркетинг. 2. Клуб спортивный. 3. Юношеский спорт. 4. Массовая физкультурно-оздоровительная работа. 5. Потребность. 6. Социально-педагогические аспекты. 7. Услуги физкультурно-оздоровительные. 8. Физическая подготовка. 9. Эффективность. 10. Методика исследования. 11. Социализация. 12. План работы. 13. Реклама. 14. Физкультурные кадры. 15. Психологический аспект. 16. Программирование. 17. marketing. 18. Marketing actions. 19. Physical-sports services. 20. Efficiency of marketing.

    УДК 796:339.13              ГРНТИ 77.01.14
                                ГРНТИ 77.03.15

    The purpose of the present work consists in the definition of social-pedagogical efficiency of marketing realization in the system of physical culture. The Researches were carried out in the noncommercial child-youth club of physical training "Heros". The methods of the research were: the interrogation of the members of the club and their parents; the analysis and segmentation of the market; the pedagogical supervision; the content-analysis of the reference-methodical documentation of the club; the pedagogical experiment; the anthopometry; the testing of physical preparedness; the methods of mathematical statistics. The result of the carried out work was the list of criteria and results of the estimation of social-pedagogical efficiency of realization of marketing actions in designing and realization of physical culture and sports work with teenagers.