Степанов, О.Н.
    Управление маркетинговой деятельностью в физкультурно-спортивной организации: концептуальный подход и элементы технологии = Management of Marketing Activity in Sports Organization: conceptual Approach and Elements of Technology / О.Н. Степанов
    // Теория и практика физ. культуры. - 2005. - № 2. - С. 42-46. - Библиогр.: с. 46 (8 назв.).

 HTTP://sportlib.info/Press/TPFK/2005N2/p42-46.htm

    -- 1. Экономика рыночная. 2. Управление физической культурой и спортом. 3. Маркетинг. 4. Физкультурно-спортивная организация. 5. Таблица. 6. Коммерческие вопросы. 7. Management. 8. market. 9. marketing. 10. sports organizations. 11. Purpose of marketing. 12. Model of market behaviour. 13. Strategy of marketing. 14. Management and. 15. Efficiency of marketing.

    УДК 796.075                 ГРНТИ 77.01.75
                                ГРНТИ 77.01.14

    The purpose of the present work was the development and representation of the methodology of management by the marketing activity in the sports organization. For the achievement of an object in view long-term supervision and market experiments were carried out, marketing practice of the domestic sports organizations was analyzed. The researches covered 56 commercial and nonprofit sport organizations and more than 2000 persons. The result of the carried out work was the list of conceptual positions and the complex of the technologies appropriate to them, allowing to develop and optimize the strategy of marketing of the sports organization to plan and carry out the concrete marketing actions, to estimate their efficiency.