Kutsev, V.
    The role of marketing in development of the Olympic movement
    // Modern university sport science : proceedings of 3 International scientific and practical conference of students and young scientists, November 5 - 7, 2008 / Russian State University of Physical Education, Sport and Tourism. - Moscow, 2009. - С. 121-123.

    -- 1. Олимпийское движение. 2. Маркетинг спортивный.

    УДК 796.032