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| Primary author | ||
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Personal name |
Корчагова Л.А. | |
| Title proper | ||
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Title |
Маркетинговые инструменты в управлении вузами: формирование товарной политики | |
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Remainder of title |
Вуз и деньги | |
| Host item title | ||
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Title |
Высшее образование сегодня | |
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Place, publisher, and date of publication |
2003 | |
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Number of part |
№ 9 | |
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Relationship information |
С. 18-21 | |
| Bibliography, etc. note | ||
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Text of Note |
Библиогр. | |
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Number of references |
(2 назв.) | |
| Subject heading | ||
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Subject term |
Маркетинг | |
| Subject heading | ||
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Subject term |
Инструмент | |
| Subject heading | ||
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Subject term |
Управление | |
| Subject heading | ||
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Subject term |
Учебное заведение высшее | |
| Subject heading | ||
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Subject term |
Товар | |
| Subject heading | ||
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Subject term |
Услуги образовательные | |
| Subject heading | ||
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Subject term |
Подготовка кадров | |
| Subject heading | ||
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Subject term |
Сервис | |
| Subject heading | ||
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Subject term |
Оценка | |
| Subject heading | ||
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Subject term |
Качество | |
| Subject heading | ||
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Subject term |
Стандартизация | |
| Classification number | ||
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UDC |
37.014.5 | |
| Classification number | ||
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GRNTI |
14.01.75 | |
| Cataloging source | ||
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Original cataloging agency |
ЦОБ по ФКиС | |
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Language of text |
Rus |
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