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| Title proper | ||
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Title |
Маркетинг | |
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General Material Designation |
[Электронный ресурс] | |
|
Remainder of title |
инструменты руководителя | |
| Edition | ||
|
Edition statement |
изд. 2-е | |
| Specific characteristics | ||
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Resource type designation |
Электрон. дан. и прогр. | |
| Imprint | ||
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Place of publication, distribution, etc. |
Москва | |
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Name of publisher, distributor, etc. |
Равновесие | |
| Imprint | ||
|
Date of publication, distribution, etc. |
2004 | |
| Physical description | ||
|
Extent |
1 электрон. опт. диск (CD-ROM) | |
| Series title | ||
|
Title |
Бизнес-шк. | |
| System details note | ||
|
Text of Note |
Pentium-2; 256 МБ ОЗУ; 24-х CD-ROM; Windows 98/N/2000/XP | |
| Terms of Availability | ||
|
Price |
450.00 | |
| Subject heading | ||
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Subject term |
Маркетинг | |
|
Subject term |
Сегментация рынка | |
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Subject term |
Товарный рынок | |
|
Subject term |
Брендинг | |
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Subject term |
Маркетинговые исследования | |
| Subject heading | ||
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Subject term |
Терминология | |
| Classification number | ||
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UDC |
339.1 | |
| Classification number | ||
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GRNTI |
72.75.39 | |
| Location/Call number | ||
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Location |
ЦОБ по ФКиС | |
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Sublocation or collection |
аб. | |
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UDC |
339.1(086) | |
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Item part |
М 26 | |
| Cataloging source | ||
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Original cataloging agency |
ЦОБ по ФКиС | |
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Language of text |
rus |
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