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| Primary author | ||
|
Personal name |
Мокшанцев Р.И. | |
| Title proper | ||
|
Title |
Психология рекламы | |
|
Remainder of title |
учеб. пособие для студентов вузов обучающихся по специальности "Менеджмент" | |
|
Remainder of title |
рек. М-вом образования РФ | |
|
Statement of responsibility |
Р.И. Мокшанцев | |
| Imprint | ||
|
Place of publication, distribution, etc. |
Москва | |
|
Name of publisher, distributor, etc. |
ИНФРА-М | |
| Imprint | ||
|
Place of publication, distribution, etc. |
Новосибирск | |
|
Name of publisher, distributor, etc. |
Сиб. соглашение | |
| Imprint | ||
|
Date of publication, distribution, etc. |
2009 | |
| Physical description | ||
|
Extent |
229 с. | |
|
Other physical details |
табл. | |
| Series title | ||
|
Title |
Высшее образование | |
| Bibliography, etc. note | ||
|
Text of Note |
Библиогр. | |
|
Relationship information |
С. 227-229 | |
|
Number of references |
(62 назв.) | |
| Standart Number | ||
|
ISBN13 |
9785160001357 | |
| Terms of Availability | ||
|
Price |
102.30 | |
| Subject heading | ||
|
Subject term |
Психология рекламы | |
|
Subject term |
Реклама | |
|
Subject term |
Психотехнологии | |
|
Subject term |
Рекламное воздействие | |
|
Subject term |
Мотивационная сфера | |
|
Subject term |
Рекламные средства | |
|
Subject term |
Реклама транзитная | |
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Subject term |
Текст рекламный | |
|
Subject term |
Психолингвистика | |
|
Subject term |
Обратная связь | |
|
Subject term |
Символика корпоративная | |
|
Subject term |
Суггестивность | |
|
Subject term |
Программирование нейролингвистическое | |
|
Subject term |
Ярмарка | |
|
Subject term |
Выставка | |
|
Subject term |
Эффективность психологическая | |
|
Subject term |
Фокус-группа | |
| Classification number | ||
|
UDC |
659 | |
|
UDC |
159.9 | |
| Classification number | ||
|
GRNTI |
19.45 | |
| Classification number | ||
|
RCPE-2010 |
080200.68 | |
| Classification number | ||
|
RCPE-2010 |
080200.62 | |
| Classification number | ||
|
RCPE-2010 |
080100.62 | |
| Classification number | ||
|
RCPE-2010 |
030300.62 | |
| Location/Call number | ||
|
Location |
ЦОБ по ФКиС | |
|
Sublocation or collection |
аб. | |
|
UDC |
659:159.9(07) | |
|
Item part |
М 74 | |
| Cataloging source | ||
|
Original cataloging agency |
ЦОБ по ФКиС | |
|
Language of text |
rus |
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